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Advertising
171
Werbung
167
Advertising effects
116
Werbewirkung
116
Consumer behaviour
103
Konsumentenverhalten
103
Internet marketing
43
Online-Marketing
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Septianto, Felix
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Choi, Yung Kyun
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3
Jain, Varsha
3
Laroche, Michel
3
Merchant, Altaf
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Spielmann, Nathalie
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Cao, Zixia
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Dass, Mayukh
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Guzman, Francisco
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Hopkins, Christopher D.
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Huhmann, Bruce A.
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Jang, Sungha
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Kashmiri, Saim
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Kim, Alex Jiyoung
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Kim, Jooyoung
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Lei, Jing
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Martín Herrán, Guiomar
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Micevski, Milena
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Mukherji, Prokriti
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Orazi, Davide C.
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Quach, Sara
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Reid, Leonard N.
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Richard, Marie-Odile
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Uribe, Rodrigo
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
253
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
192
Journal of advertising
187
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
61
American journal of agricultural economics
60
International Marketing Review
59
Psychology & marketing
58
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
190
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1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among
advertising
and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
Editorial: JBR special issue on executional elements in
advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
3
Advertising
-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
4
Transfer function analysis of the relationship between
advertising
and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
Saved in:
5
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
Saved in:
6
Temporal instability as a moderating factor on
advertising
effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
Saved in:
7
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
8
Organizational learning : proposal of an integrative scale and research instrument
Begoña Lloria, Maria
;
Moreno-Luzon, Maria D.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 692-697
Persistent link: https://www.econbiz.de/10010363393
Saved in:
9
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
10
Intellectual property, research intensity, and scale effect
Lo, Chu-ping
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2297-2301
Persistent link: https://www.econbiz.de/10011472258
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