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Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas; Visconti, Luca M.; Grönroos, Christian; … - In: Journal of business research : JBR 120 (2020), pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
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Language use in services : recent advances and directions for future research
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Journal of business research : JBR 72 (2017), pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
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Service productivity - Towards a conceptualization of the transformation of inputs into economic results in services
Grönroos, Christian; Ojasalo, Katri - In: Journal of business research : JBR 57 (2004) 4, pp. 414-423
Persistent link: https://www.econbiz.de/10006718854
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Relationship Marketing
Grönroos, Christian - In: Journal of business research : JBR 46 (1999) 3, pp. 327
Persistent link: https://www.econbiz.de/10006730172