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Compañía Cervecera de Nicaragua case studies (A) and (B) : branding and adaptive management
Expúra, José; Lesizza, Mateo; Rodríguez, Lucienne - In: Journal of business research : JBR 69 (2016) 10, pp. 4477-4483
Persistent link: https://www.econbiz.de/10011554693
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Sustainability in the beer and pub industry during the COVID-19 period : an emerging new normal
Singh, Pallavi; Brown, David M.; Chelekis, Jessica; … - In: Journal of business research : JBR 141 (2022), pp. 656-672
Persistent link: https://www.econbiz.de/10013168024
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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The impact of firms' risk-taking attitudes on advertising budgets
Lee, Don Y. - In: Journal of business research : JBR 31 (1994) 2, pp. 247-256
Persistent link: https://www.econbiz.de/10001171340
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Information diffusion and new product consumption : a bass model application to tourism facility management
Hsiao, James Po-hsun; Jaw, Chyi; Huan, Tzung-cheng - In: Journal of business research : JBR 62 (2009) 7, pp. 690-697
Persistent link: https://www.econbiz.de/10003862001
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Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
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Management learning exercise and trainer's note building grounded theory in tourism behavior
Martin, Drew - In: Journal of business research : JBR 60 (2007) 7, pp. 742-748
Persistent link: https://www.econbiz.de/10003484227
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Perceptions of importance and what safety is enough
Rittichainuwat, Bongkosh Ngamsom; Chakraborty, Goutam - In: Journal of business research : JBR 65 (2012) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10009549726
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Virtual destination image : testing a telepresence model
Hyun, Martin Yongho; O'Keefe, Robert Martin - In: Journal of business research : JBR 65 (2012) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10009549729
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Wine tourism : Chilean wine regions and routes
Hojman, David E.; Hunter-Jones, Philippa - In: Journal of business research : JBR 65 (2012) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10009549737