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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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Authentic leadership promoting employees' psychological capital and creativity
Rego, Arménio; Sousa, Filipa; Marques, Carla; Cunha, … - In: Journal of business research : JBR 65 (2012) 3, pp. 429-437
Persistent link: https://www.econbiz.de/10009507171
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina; Webster, Cynthia M. - In: Journal of business research : JBR 66 (2013) 7, pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
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Hope and positive affect mediating the authentic leadership and creativity relationship
Rego, Arménio; Sousa, Filipa; Curado, Carla; Cunha, … - In: Journal of business research : JBR 67 (2014) 2, pp. 200-210
Persistent link: https://www.econbiz.de/10010238347
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Communicating a company's positive impact on society : van plausible explanations secure authenticity?
Rekom, Johan van; Go, Frank M.; Calter, Dayenne M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1831-1838
Persistent link: https://www.econbiz.de/10010379223
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Measuring consumer-based brand authenticity
Napoli, Julie; Dickinson, Sonia J.; Beverland, Michael B.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
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Corporate social responsibility authenticity : investigating its antecedents and outcomes
Alhouti, Sarah; Johnson, Catherine M.; Holloway, Betsy Bugg - In: Journal of business research : JBR 69 (2016) 3, pp. 1242-1249
Persistent link: https://www.econbiz.de/10011440321
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Authenticity perceptions in the Chinese marketplace
Liu, Martin J.; Yannopoulou, Natalia; Bian, Xuemei; … - In: Journal of business research : JBR 68 (2015) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10010433170