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Are we overconfident in executive overconfidence research? : an examination of the convergent and content validity of extant unobtrusive measures
Hill, Aaron; Kern, David A.; White, Margaret A. - In: Journal of business research : JBR 67 (2014) 7, pp. 1414-1420
Persistent link: https://www.econbiz.de/10010379325
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Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of business research : JBR 132 (2021), pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
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How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
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Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.; Signori, Paola; Golicic, Susan L. - In: Journal of business research : JBR 86 (2018), pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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Fostering a salesperson's team identification : an investigation into the effects of leader-follower emotional intelligence congruence from a person-environment fit perspective
Gao, Zhonghua; Zhao, Chen; Liu, Yonghong - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014280366
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Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 67 (2014) 2, pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
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Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.; Coote, Leonhard V.; Riege, Andreas - In: Journal of business research : JBR 67 (2014) 3, pp. 307-315
Persistent link: https://www.econbiz.de/10010245263