Narrow search
Showing 1 - 10 of 2,276
Cover Image
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Cover Image
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan; Kim, Shinhye; Bowen, Melanie - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Cover Image
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Cover Image
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Cover Image
How different (dis)engagement behaviors affect performance within an e-market ecosystem : a longitudinal analysis
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of business research : JBR 121 (2020), pp. 578-591
Persistent link: https://www.econbiz.de/10012417379
Cover Image
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Cover Image
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza; Mattila, Anna S.; Gauri, Dinesh Kumar - In: Journal of business research : JBR 116 (2020), pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Cover Image
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.; Crespo-Tejero, N.; … - In: Journal of business research : JBR 174 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Cover Image
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine; Kamble, Sachin S.; Benkhati, Imane; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Cover Image
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.; Tripathi, Aditya - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434867