How different (dis)engagement behaviors affect performance within an e-market ecosystem : a longitudinal analysis
Year of publication: |
2020
|
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Authors: | Katsifaraki, Georgia D. ; Theodosiou, Marios |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 578-591
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Subject: | Actor engagement behaviors | Disengagement | E-market | eWOM | Online reviewing | Panel data analysis | Service ecosystem | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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