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Journal of business research : JBR
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
Saved in:
2
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-Hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1516
Persistent link: https://www.econbiz.de/10010002848
Saved in:
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