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Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
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Antecedents to international student inflows to UK higher education : a comparative analysis
Zheng, Ping - In: Journal of business research : JBR 67 (2014) 2, pp. 136-143
Persistent link: https://www.econbiz.de/10010238368
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Antecedents and consequences of university brand identification
Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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Reputation in higher education : a fuzzy set analysis of resource configurations
Plewa, Carolin; Ho, Joanne; Conduit, Jodie; Karpen, Ingo O. - In: Journal of business research : JBR 69 (2016) 8, pp. 3087-3095
Persistent link: https://www.econbiz.de/10011507926
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Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik; Hollebeek, Linda D. - In: Journal of business research : JBR 69 (2016) 8, pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
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The added value of brand alliances in higher education
Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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Transformative quality in Higher Education Institutions (HEIs) : conceptualisation, scale development and validation
Gill, Seerat Kaur; Dhir, Amandeep; Singh, Gurparkash; … - In: Journal of business research : JBR 138 (2022), pp. 275-286
Persistent link: https://www.econbiz.de/10013197829