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How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
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Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 151 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
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Salespeople's competitive intelligence, efficiency, and performance : the role of intelligence diversity and manager's tenure
Vieira, Valter Afonso; Jaramillo, Jorge Fernando; … - In: Journal of business research : JBR 159 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014287529
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Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
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The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla; Claro, Danny Pimentel; Germiniano, Renato - In: Journal of business research : JBR 154 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
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Stimuli–organism-response framework: A meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10010121579
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Performance implications of customer-linking capabilities : examining the complementary role of customer orientation and CRM technology
Rapp, Adam; Trainor, Kevin J.; Agnihotri, Raj - In: Journal of business research : JBR 63 (2010) 11, pp. 1229-1236
Persistent link: https://www.econbiz.de/10008696664
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Under pressure : the pros and cons of putting time pressure on your salesforce
Rostami, Amin; Gabler, Colin; Agnihotri, Raj - In: Journal of business research : JBR 103 (2019), pp. 153-162
Persistent link: https://www.econbiz.de/10012104134
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648