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Pharmaceutical marketing
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Marketing management
323
Marketingmanagement
323
Marketing
163
Consumer behaviour
97
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97
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63
Unternehmenserfolg
63
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54
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54
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52
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51
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47
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Ko, Eunju
10
Laroche, Michel
6
Lim, Weng Marc
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4
Miles, Morgan P.
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Sharma, Piyush
4
Sivakumar, K.
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Zhou, Kevin Zheng
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3
El-Bassiouny, Noha
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Hunt, Shelby D.
3
Jafari, Aliakbar
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Kim, Sang Jin
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Madhavaram, Sreedhar
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Malshe, Avinash
3
Murphy, Patrick E.
3
Sandıkçı, Özlem
3
St. Davčik, Nebojša
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Aulōnitēs, Geōrgios I.
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Barnier, Virginie de
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2
Dewitte, Siegfried
2
Dwivedi, Yogesh Kumar
2
Ezzi, Shaza
2
Felix, Reto
2
Festa, Giuseppe
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Journal of business research : JBR
SpringerLink / Bücher
579
European Journal of Marketing
531
NBER working paper series
403
Working paper / National Bureau of Economic Research, Inc.
339
NBER Working Paper
316
Industrial marketing management : the international journal for industrial and high-tech firms
314
Marketing Intelligence & Planning
267
Europäische Hochschulschriften / 5
265
Journal of strategic marketing
214
Journal of Food Distribution Research
208
European journal of marketing : EJM
191
Springer eBook Collection
182
Journal of marketing management : MM
178
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of the Academy of Marketing Science
159
Journal of marketing
154
Gabler Edition Wissenschaft
140
Management Science
139
Journal of health economics
138
The journal of business & industrial marketing
131
Journal of Agricultural and Applied Economics
130
Marketing intelligence & planning
123
Journal of Consumer Marketing
121
International journal of pharmaceutical and healthcare marketing : IJPHM
120
Springer eBook Collection / Business and Economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
118
Health economics
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Journal of marketing communications
111
Lehrbuch
102
Journal of retailing and consumer services
96
International Food and Agribusiness Management Review
94
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
89
Journal of Business & Industrial Marketing
88
Health marketing quarterly
87
Journal of business ethics : JOBE
86
Journal of Product & Brand Management
85
International Journal of Bank Marketing
83
International Marketing Review
82
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ECONIS (ZBW)
451
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1
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451
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1
Smart contract diffusion in the pharmaceutical blockchain : the battle of counterfeit drugs
Kordestani, Arash
;
Oghazi, Pejvak
;
Mostaghel, Raba
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280363
Saved in:
2
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
Saved in:
3
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of
marketing
capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
4
Electronic tendering of
pharmaceuticals
and medical devices in Chile
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2569-2578
Persistent link: https://www.econbiz.de/10011399590
Saved in:
5
Effects of price cap regulation on the pharmaceutical supply chain
Chen, Xu
;
Yang, Huan
;
Wang, Xiaojun
- In:
Journal of business research : JBR
97
(
2019
),
pp. 281-290
Persistent link: https://www.econbiz.de/10012002965
Saved in:
6
Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Lorenzini, Giana Carli
;
Mostaghel, Rana
;
Hellström, Daniel
- In:
Journal of business research : JBR
88
(
2018
),
pp. 363-370
Persistent link: https://www.econbiz.de/10011869823
Saved in:
7
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
8
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
9
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
10
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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