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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
Ko, Woo Li; Kim, Sang Yong; Lee, Jong-Ho; Song, Tae Ho - In: Journal of business research : JBR 120 (2020), pp. 453-461
Persistent link: https://www.econbiz.de/10012417152
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Value creation and appropriation following M&A : a data envelopment analysis
Rahman, Mahabubur; Lambkin, Mary; Hussain, Dildar - In: Journal of business research : JBR 69 (2016) 12, pp. 5628-5635
Persistent link: https://www.econbiz.de/10011597419
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Other sources of FDIs in Sub-Saharan Africa : the case of Gulf Cooperation Council states
Koku, P. Sergius; Abu Farha, Allam - In: Journal of business research : JBR 119 (2020), pp. 619-626
Persistent link: https://www.econbiz.de/10012417067
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Managing patterns of internationalization, integration, and identity transformation : the post-acquisition metamorphosis of an Arabian Gulf EMNC
Park, Kathleen Marshall; Meglio, Olimpia; Bauer, Florian; … - In: Journal of business research : JBR 93 (2018), pp. 122-138
Persistent link: https://www.econbiz.de/10011929077
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Coping with copies : the influence of risk perceptions in luxury counterfeit consumption in GCC countries
Pueschel, Julia; Chamaret, Cécile; Parguel, Béatrice - In: Journal of business research : JBR 77 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011729910
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From chalkboard to boardroom : unveiling the role of entrepreneurship in bolstering academic achievement among professors
Kuckertz, Andreas; Scheu, Maximilian - In: Journal of business research : JBR 175 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549571
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Using social marketing to enhance hotel reuse programs
Shang, Jingzhi; Basil, Debra Z.; Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 166-172
Persistent link: https://www.econbiz.de/10003954673
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Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross; Dibb, Sally; Magee, Christopher; Cooper, Paul - In: Journal of business research : JBR 82 (2018), pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
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The impact of quality uncertainty without asymmetric information on market efficiency
Izquierdo, Segismundo S.; Izquierdo, Luis R. - In: Journal of business research : JBR 60 (2007) 8, pp. 858-867
Persistent link: https://www.econbiz.de/10003499829