The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song
| Year of publication: |
2020
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|---|---|
| Authors: | Ko, Woo Li ; Kim, Sang Yong ; Lee, Jong-Ho ; Song, Tae Ho |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 453-461
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| Subject: | Data envelopment analysis (DEA) | Marketing efficiency | Strategic alliance | Strategic emphasis | Technological environment | Theorie | Theory | Strategische Allianz | Data-Envelopment-Analyse | Data envelopment analysis | Effizienzmarkthypothese | Efficient market hypothesis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417152