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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
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The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference
Pham, Michel Tuan; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10010108519
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10008092949
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Hope and self-regulatory goals applied to an advertising context
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1041
Persistent link: https://www.econbiz.de/10008899461
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To deliberate or not? : the effects of anticipated regret and deliberation on willingness-to-pay
Ang, Dionysius; Diecidue, Enrico; Dewitte, Siegfried - In: Journal of business research : JBR 151 (2022), pp. 563-578
Persistent link: https://www.econbiz.de/10013459915