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The consumer on stage : toward a typology of improvisation in consumption contexts
Coker, Kesha K.; Zeiss, Jessica G.; Albinsson, Pia A. - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534515
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina; Silva, Graça Miranda; Gonc̦alves, … - In: Journal of business research : JBR 89 (2018), pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
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Turning point of transformation : consumer communities, identity projects and becoming a serious dog hobbyist
Syrjälä, Henna - In: Journal of business research : JBR 69 (2016) 1, pp. 177-190
Persistent link: https://www.econbiz.de/10011417144
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Experiential responsible consumption
Ulusoy, Ebru - In: Journal of business research : JBR 69 (2016) 1, pp. 284-297
Persistent link: https://www.econbiz.de/10011417727
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
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Green buying behavior and the theory of consumption values : a fuzzy-set approach
Gonc̦alves, Helena Martins; Lourenço, Tiago Ferreira; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1484-1491
Persistent link: https://www.econbiz.de/10011447375