The consumer on stage : toward a typology of improvisation in consumption contexts
Year of publication: |
2024
|
---|---|
Authors: | Coker, Kesha K. ; Zeiss, Jessica G. ; Albinsson, Pia A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114305, p. 1-13
|
Subject: | Consumer behavior | COVID-19 pandemic | Habits | Improvisation | Motivation | Coronavirus | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory |
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