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Determinants of growth and decline in mobile game diffusion
Yi, Jisu; Lee, Youseok; Kim, Sang-hoon - In: Journal of business research : JBR 99 (2019), pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea; Leonelli, Simona; Masciarelli, Francesca; … - In: Journal of business research : JBR 149 (2022), pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
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Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha; Kanungo, Rama Prasad - In: Journal of business research : JBR 148 (2022), pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
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Does social exclusion influence multiple channel use? : the interconnections with community, happiness, and well-being
Dennis, Charles; Alamanos, Eleftherios; Papagiannidis, … - In: Journal of business research : JBR 69 (2016) 3, pp. 1061-1070
Persistent link: https://www.econbiz.de/10011440177
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Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest; Shen, Wei-Cheng; Liu, Anne Yenching - In: Journal of business research : JBR 69 (2016) 11, pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
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Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 69 (2016) 9, pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
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Do habits influence the types of information that smartphone shoppers seek?
Bhatnagar, Amit; Papatla, Purushottam - In: Journal of business research : JBR 94 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10011947303
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How smartphone advertising influences consumers' purchase intention
Martins, José; Costa, Catarina; Oliveira, Tiago; … - In: Journal of business research : JBR 94 (2019), pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
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Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10010433173