//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
'Better City, Better Life' Rep...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
207
Werbewirkung
207
Welt
204
World
204
Consumer behaviour
178
Konsumentenverhalten
178
Advertising
171
Werbung
167
Brand management
64
Markenführung
64
Internet marketing
57
Online-Marketing
57
Brand image
48
Markenimage
48
Globalisierung
47
Globalization
47
Multinationales Unternehmen
45
Transnational corporation
45
Markenartikel
33
Brand
31
Emotion
31
Auslandsinvestition
30
Cultural identity
30
Foreign investment
30
Kulturelle Identität
30
Social Web
30
Social web
30
Innovation
29
National culture
22
Nationalkultur
22
Bibliometrics
21
Bibliometrie
21
International marketing
19
Internationales Marketing
19
Marketing management
19
Marketingmanagement
19
Coronavirus
18
Entrepreneurship
18
Corporate Social Responsibility
16
Corporate social responsibility
16
more ...
less ...
Online availability
All
Undetermined
349
Free
4
Type of publication
All
Article
476
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
469
Aufsatz in Zeitschrift
469
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
2
Konferenzschrift
2
Rezension
1
more ...
less ...
Language
All
English
470
Undetermined
8
Author
All
Laroche, Michel
12
Septianto, Felix
6
Teng, Lefa
6
Choi, Yung Kyun
5
Cleveland, Mark
5
Martin, Drew
5
Dens, Nathalie
4
Hausman, Angela
4
Huhmann, Bruce A.
4
Jiménez, Alfredo
4
McDowell, William C.
4
Pelsmacker, Patrick de
4
Spielmann, Nathalie
4
Dennis, Charles
3
Ford, John B.
3
Huan, Tzung-cheng
3
Huarng, Kun-Huang
3
Jain, Varsha
3
Johnston, Wesley J.
3
Melewar, T. C.
3
Merchant, Altaf
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Sharma, Piyush
3
Taylor, Charles Raymond
3
Uribe, Rodrigo
3
Aguilera-Caracuel, Javier
2
Bartikowski, Boris
2
Bellman, Steven
2
Bendickson, Joshua S.
2
Bijmolt, Tammo H. A.
2
Bove, Liliana L.
2
Burton, Scot
2
Caby, Jérôme
2
Cao, Zixia
2
Choi, Sunmee
2
Cowan, Kirsten
2
Czinkota, Michael R.
2
Das, Gopal
2
more ...
less ...
Institution
All
Global Marketing Conference <2012, Seoul>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Journal of business research : JBR
NBER working paper series
2,407
Working paper / National Bureau of Economic Research, Inc.
2,097
NBER Working Paper
2,088
Discussion paper / Centre for Economic Policy Research
1,163
Working paper
1,163
CESifo working papers
1,129
Energy economics
1,077
SpringerLink / Bücher
1,066
Policy research working paper : WPS
1,050
IMF working papers
1,027
Journal of international money and finance
712
Intereconomics : review of European economic policy
662
Applied economics
660
World Bank E-Library Archive
656
Discussion paper series / IZA
655
IMF working paper
626
Discussion papers / CEPR
605
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
588
Finance research letters
571
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
568
Edward Elgar E-Book Archive
558
Journal of banking & finance
557
The world economy : the leading journal on international economic relations
530
Applied economics letters
529
CESifo Working Paper
528
World Bank Policy Research Working Paper
518
Springer eBook Collection
515
Economic modelling
498
Technological forecasting & social change : an international journal
489
Climate policy
485
International Journal of Energy Economics and Policy : IJEEP
476
Economics letters
475
CESifo Working Paper Series
462
Journal of international economics
450
Journal of world trade : law, economic policy, public policy
440
IMF Working Paper
433
IZA Discussion Paper
424
Journal of international economic law
424
Journal of advertising research
414
more ...
less ...
Source
All
ECONIS (ZBW)
478
Showing
1
-
10
of
478
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
2
Relationship
advertising
: how
advertising
can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
3
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
Saved in:
4
Going green : how different
advertising
appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
5
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
6
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
7
The nature and framing of gambling consequences in
advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
Saved in:
8
Effects of
advertising
-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
9
The moderating role of religiosity on nonprofit
advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
10
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive
advertising
context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->