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Assessing the impact of big data on firm innovation performance : big data is not always better data
Ghasemaghaei, Maryam; Calic, Goran - In: Journal of business research : JBR 108 (2020), pp. 147-162
Persistent link: https://www.econbiz.de/10012175284
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The analytics paradigm in business research
Delen, Dursun; Zolbanin, Hamed M. - In: Journal of business research : JBR 90 (2018), pp. 186-195
Persistent link: https://www.econbiz.de/10011882016
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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Simple versus complex forecasting : the evidence
Green, Kesten G.; Armstrong, Jon Scott - In: Journal of business research : JBR 68 (2015) 8, pp. 1678-1685
Persistent link: https://www.econbiz.de/10011317091
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market
Qian, Lixian; Soopramanien, Didier - In: Journal of business research : JBR 67 (2014) 6, pp. 1226-1232
Persistent link: https://www.econbiz.de/10010365144
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752