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"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos; Chrysochou, Polymeros; Thøgersen, John - In: Journal of business research : JBR 113 (2020), pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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When people are green and greedy : a new perspective of recycling rewards and crowding-out in Germany, the USA and China
Yang, Xisi; Thøgersen, John - In: Journal of business research : JBR 144 (2022), pp. 217-235
Persistent link: https://www.econbiz.de/10013184970