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New product development
192
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163
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99
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99
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74
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Ko, Eunju
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Lim, Weng Marc
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El-Bassiouny, Noha
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Huarng, Kun-Huang
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Mohan, Mayoor
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Morgan, Todd
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Sandıkçı, Özlem
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Sharma, Piyush
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Vrontis, Demetris
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Wu, Jie
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Xie, Xuemei
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Zhang, Hao
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Zheng, Leven J.
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Aarikka-Stenroos, Leena
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Floh, Arne
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Gurtner, Sebastian
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Hirunyawipada, Tanawat
2
Hunt, Shelby D.
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Huo, Jiage
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Journal of business research : JBR
Economics Papers from University Paris Dauphine
889
MPRA Paper
838
European Journal of Marketing
562
SpringerLink / Bücher
550
ERIM Report Series Research in Management
381
The journal of product innovation management : an international publication of the Product Development & Management Association
368
ZEW Discussion Papers
336
Marketing Intelligence & Planning
265
Industrial marketing management : the international journal for industrial and high-tech firms
262
NBER Working Papers
254
IZA Discussion Papers
240
Europäische Hochschulschriften / 5
212
Journal of Food Distribution Research
209
CEPR Discussion Papers
202
CESifo Working Paper
201
Journal of Consumer Marketing
196
Management Science
169
Ovidius University Annals, Economic Sciences Series
167
CESifo Working Paper Series
164
CESifo working papers
164
Open Access publications from Université Paris-Dauphine
162
Springer eBook Collection
162
International journal of innovation management
160
Working Paper
158
International journal of product development : IJPD
155
Annals of Faculty of Economics
151
MERIT Working Papers
140
IZA Discussion Paper
139
International journal of production research
138
Amfiteatru Economic Journal
135
Discussion paper series / IZA
135
Management science : journal of the Institute for Operations Research and the Management Sciences
132
Journal of Agricultural and Applied Economics
130
International journal of production economics
127
ZEW - Centre for European Economic Research Discussion Paper
124
NBER working paper series
121
International Journal of Bank Marketing
118
IEEE transactions on engineering management : EM
117
Journal of Product & Brand Management
116
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ECONIS (ZBW)
369
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369
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1
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Marketing
's accountability and internal legitimacy : implications for firm performance
Park, Hyun-soo
;
Auh, Seigyoung
;
Maher, Amro A.
; …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1576-1582
Persistent link: https://www.econbiz.de/10009681924
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in
marketing
and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Market orientation,
marketing
capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Najafi-Tavani, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
Saved in:
5
Product innovation as a mediator in the impact of R&D expenditure and brand equity on
marketing
performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
6
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
7
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
8
Integrating
marketing
databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
9
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
10
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
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