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Journal of business research : JBR
SpringerLink / Bücher
573
European Journal of Marketing
475
Technological forecasting & social change : an international journal
252
Journal of retailing and consumer services
236
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Springer eBook Collection
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Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
207
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170
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156
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148
Management science : journal of the Institute for Operations Research and the Management Sciences
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Europäische Hochschulschriften / 5
137
Tourism management : research, policies, practice
137
Management Science
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Journal of Consumer Marketing
131
Journal of management information systems : JMIS
131
Journal of Agricultural and Applied Economics
130
Journal of marketing
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
124
Business horizons
115
Psychology & marketing
115
Strategic Direction
108
European journal of marketing : EJM
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
MPRA Paper
105
International journal of business information systems : IJBIS
99
Journal of marketing communications
99
Journal of marketing education : JME
99
Marketing intelligence & planning
99
Journal of the Academy of Marketing Science
98
International journal of hospitality management
96
International Food and Agribusiness Management Review
95
Cogent business & management
94
Springer eBook Collection / Business and Economics
94
Journal of strategic marketing
93
Electronic commerce research
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
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ECONIS (ZBW)
615
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1
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615
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1
How important is alignment of social media use and R&D-
marketing
cooperation for innovation success?
Nijssen, E. J.
;
Ordanini, Andrea
- In:
Journal of business research : JBR
116
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012257529
Saved in:
2
Elements of strategic social media
marketing
: a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
3
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
4
Positive
marketing
: a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
5
Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
;
Lai, Wenhsiang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
Saved in:
6
Does gamification affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
Saved in:
7
Effective entrepreneurial
marketing
on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
8
Understanding the use of virtual reality in
marketing
: a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
9
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
10
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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