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Big data in an HR context : exploring organizational change readiness, employee attitudes and behaviors
Shah, Naimatullah; Irani, Zahir; Sharif, Amir M. - In: Journal of business research : JBR 70 (2017), pp. 366-378
Persistent link: https://www.econbiz.de/10011620516
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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The complexity of surveying web participation
Page, Kelly L.; Uncles, Mark D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2356-2367
Persistent link: https://www.econbiz.de/10010401980
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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A fair reputation system for use in online auctions
Lin, Iuon-Chang; Wu, Hao-Ju; Li, Shu-Fen; Cheng, Chen-Yang - In: Journal of business research : JBR 68 (2015) 4, pp. 878-882
Persistent link: https://www.econbiz.de/10010504952