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Internet marketing
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
213
Journal of retailing and consumer services
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
SpringerLink / Bücher
98
International journal of electronic marketing and retailing : IJEMR
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Tourism management : research, policies, practice
80
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Technological forecasting & social change : an international journal
73
Springer eBook Collection
72
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
64
Cogent business & management
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of management information systems : JMIS
61
Psychology & marketing
59
Business horizons
57
Marketing intelligence & planning
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
51
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
323
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1
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
2
Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.
;
Melville, Nigel
;
Plice, Robert K.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651
Saved in:
5
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
6
Evaluating the efficiency of Internet banner advertisements
Lohtia, Ritu
;
Donthu, Naveen
;
Yaveroglu, Idil
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10003451427
Saved in:
7
More information, stronger effectiveness? : different group package tour advertising components on web page
Wang, Kuo-Ching
;
Chou, Shu-Hui
;
Su, Che-Jen
;
Tsai, Hsin-Yi
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 382-387
Persistent link: https://www.econbiz.de/10003451433
Saved in:
8
Information direction, website reputation and eWOM effect : a moderating role of product type
Park, Cheol
;
Lee, Thae Min
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 61-67
Persistent link: https://www.econbiz.de/10003915829
Saved in:
9
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
10
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
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