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Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.; Bhattacharya, C. B. - In: Journal of business research : JBR 64 (2011) 1, pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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How consumers perceive globalization : a multilevel approach
Merino, María; Vargas, Delfino - In: Journal of business research : JBR 66 (2013) 3, pp. 431-438
Persistent link: https://www.econbiz.de/10009720224
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Cross-border diversification through M&As in Latin America
Pablo, Eduardo - In: Journal of business research : JBR 66 (2013) 3, pp. 425-430
Persistent link: https://www.econbiz.de/10009720226
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Sponsorship and shareholder value : a re-examination and extension
Deitz, George D.; Evans, Robert D. <Jr.>; Hansen, John D. - In: Journal of business research : JBR 66 (2013) 9, pp. 1427-1435
Persistent link: https://www.econbiz.de/10009757096
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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The global hip-hop diaspora : understanding the culture
Motley, Carol M.; Henderson, Geraldine Rosa - In: Journal of business research : JBR 61 (2008) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10003717202
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Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Lee, Julie Anne; Kacen, Jacqueline J. - In: Journal of business research : JBR 61 (2008) 3, pp. 265-272
Persistent link: https://www.econbiz.de/10003717220
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092