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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744
Persistent link: https://www.econbiz.de/10012257676