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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
546
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1
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
2
Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa
;
Li, Stella Yiyan
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
Saved in:
3
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
4
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
5
The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun
;
Lee, Dong-il
;
Kim, Taeho
;
Lee, Juhyun
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
Saved in:
6
Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
7
Modeling word-of-mouth usage
Martin, William C.
;
Lueg, Jason E.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 801-808
Persistent link: https://www.econbiz.de/10009756917
Saved in:
8
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
9
Influence of virtual communities in purchasing decisions : the participants' perspective
Leal, Gabriela Pasinato Alves
;
Hor-Meyll, Luis Fernando
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 882-890
Persistent link: https://www.econbiz.de/10010363265
Saved in:
10
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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