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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa; Li, Stella Yiyan - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
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Viral marketing : motivations to forward online content
Ho, Jason Y. C.; Dempsey, Melanie - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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Modeling word-of-mouth usage
Martin, William C.; Lueg, Jason E. - In: Journal of business research : JBR 66 (2013) 7, pp. 801-808
Persistent link: https://www.econbiz.de/10009756917
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The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes; Füller, Johann; Pezzei, Roland - In: Journal of business research : JBR 66 (2013) 9, pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
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Influence of virtual communities in purchasing decisions : the participants' perspective
Leal, Gabriela Pasinato Alves; Hor-Meyll, Luis Fernando; … - In: Journal of business research : JBR 67 (2014) 5, pp. 882-890
Persistent link: https://www.econbiz.de/10010363265
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934