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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada; Marino, Vittoria - In: Journal of business research : JBR 116 (2020), pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon; McLean, Graeme J.; Krey, Nina; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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Intention to visit and willingness to pay premium for ecotourism : the impact of attitude, materialism, and motivation
Hultman, Magnus; Kazeminia, Azadeh; Ghasemi, Vahid - In: Journal of business research : JBR 68 (2015) 9, pp. 1854-1861
Persistent link: https://www.econbiz.de/10011384140
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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Schwartz personal values, theory of planned behavior and environmental consciousness : how tourists' visiting intentions towards eco-friendly destinations are shaped?
Ahmad, Wasim; Kim, Woo Gon; Anwer, Zaheer; Zhuang, Weiqing - In: Journal of business research : JBR 110 (2020), pp. 228-236
Persistent link: https://www.econbiz.de/10012237842
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo; Townsend, Claudia; Alegre, Inés - In: Journal of business research : JBR 98 (2019), pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
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Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.; Brakus, J. Joško; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
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Foreign tourists' intentions in visiting leisure farms
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 4, pp. 757-762
Persistent link: https://www.econbiz.de/10010505012
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Nostalgia as travel motivation and its impact on tourists' loyalty
Leong, Aliana Man Wai; Yeh, Shih-shuo; Hsiao, Yu-chen; … - In: Journal of business research : JBR 68 (2015) 1, pp. 81-86
Persistent link: https://www.econbiz.de/10010433163