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Journal of business research : JBR
International Journal of Bank Marketing
11
International journal of bank marketing
8
Journal of retailing and consumer services
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Psychology & marketing
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Business horizons
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Management and information technology in the digital era : challenges and perspectives
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Marketing Intelligence & Planning
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Marketing theory
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Springer eBook Collection
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Australasian marketing journal
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European journal of marketing
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Journal of consumer behaviour
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Palgrave Studies of Marketing in Emerging Economies
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Palgrave studies of marketing in emerging economies
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Cogent Business & Management
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Emerald points
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European Sport management quarterly : ESMQ
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Social Marketing
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Journal of advertising
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Journal of strategic marketing
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Research Agenda Working Papers
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Routledge studies in marketing
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Asia Pacific Journal of Marketing and Logistics
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Business and society review : journal of the W. Michael Hoffman Center for Business Ethics at Bentley University
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Contemporary issues in social media marketing
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Contextual evolution across markets, disciplines and sectors
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Country of origin effect : looking back and moving forward
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Designing and communicating experience
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ECONIS (ZBW)
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1
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
2
The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of business research : JBR
125
(
2021
),
pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
Saved in:
5
Explicating the resource integration process during self-service socialisation : conceptual framework and research propositions
Van Tonder, Estelle
;
Saunders, Stephen Graham
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 516-523
Persistent link: https://www.econbiz.de/10012417373
Saved in:
6
Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo
;
Kaartemo, Valtteri
;
Lages, Cristiana R.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
Saved in:
7
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
8
A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.
;
Perez-Vega, Rodrigo
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
Saved in:
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