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Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of business research : JBR 68 (2015) 1, pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
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The double-edged sword impact of effectuation on new product creativity : the moderating role of competitive intensity and firm size
Deng, Cheng; Yang, Jianjun; Su, Zhongfeng; Zhang, Shuman - In: Journal of business research : JBR 137 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665690
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The virtual reality hardware acceptance model (VR-HAM) : extending and individuating the technology acceptance model (TAM) for virtual reality hardware
Manis, Kerry T.; Choi, Danny Woosik - In: Journal of business research : JBR 100 (2019), pp. 503-513
Persistent link: https://www.econbiz.de/10012024001
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Augmented reality generalizations : a meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Vieira, Valter Afonso; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 151 (2022), pp. 170-184
Persistent link: https://www.econbiz.de/10013459163
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Buy-one-get-one-free deals attract more attention than percentage deals
Gordon-Hecker, Tom; Pittarello, Andrea; Shalvi, Shaul; … - In: Journal of business research : JBR 111 (2020), pp. 128-134
Persistent link: https://www.econbiz.de/10012237787
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Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing; Felix, Reto; Saravade, Swapnil; … - In: Journal of business research : JBR 111 (2020), pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814