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A behavioral approach to organizational innovation adoption
Makkonen, Hannu; Johnston, Wesley J.; Javalgi, Rajshekar G. - In: Journal of business research : JBR 69 (2016) 7, pp. 2480-2489
Persistent link: https://www.econbiz.de/10011491079
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An examination of NPD models in the context of business models
Shi, Xiaohui; Li, Feng; Bigdeli, Ali Ziaee - In: Journal of business research : JBR 69 (2016) 7, pp. 2541-2550
Persistent link: https://www.econbiz.de/10011491381
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Book essay on unrelenting innovation : how to create a culture for market dominance
Aithal, Rajesh K. - In: Journal of business research : JBR 68 (2015) 2, pp. 314-321
Persistent link: https://www.econbiz.de/10010472567
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation
Gupta, Samir; Maltz, Elliot - In: Journal of business research : JBR 68 (2015) 11, pp. 2434-2442
Persistent link: https://www.econbiz.de/10011389420
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Strategies for new product diffusion : whom and how to target?
Hu, Hai-hua; Lin, Jun; Qian, Yanjun; Sun, Jian - In: Journal of business research : JBR 83 (2018), pp. 111-119
Persistent link: https://www.econbiz.de/10011802495
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Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Nagel, Christian Siegfried Anton; Heidenreich, Sven; … - In: Journal of business research : JBR 179 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555826
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Peak sales time prediction in new product sales : can a product manager rely on it?
Krishnan, Trichy V.; Feng, Shanfei; Jain, Dipak - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014332163