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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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An internalization perspective on subsidiaries' reputation and its impact on subsidiaries' marketing advantage : the moderating roles of resources and autonomy
Buckley, Peter J.; Kandemir, Destan; Liu, Steven Y. H.; … - In: Journal of business research : JBR 175 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10014549575
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; … - In: Journal of business research : JBR 144 (2022), pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
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Falling from grace : family-based brands amidst scandals
Rondi, Emanuela; Benedetti, Carlotta; Bettinelli, Cristina - In: Journal of business research : JBR 157 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
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The complex link of city reputation and city performance : results for fsQCA analysis
Delgado García, Juan Bautista; Quevedo Puente, Esther de - In: Journal of business research : JBR 69 (2016) 8, pp. 2830-2839
Persistent link: https://www.econbiz.de/10011507751
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Geographical diversification as a predictor of MNC reputations in their home nations
Thams, Yannick; Alvarado-Vargas, Marcelo J.; Newburry, … - In: Journal of business research : JBR 69 (2016) 8, pp. 2882-2889
Persistent link: https://www.econbiz.de/10011507791
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891