Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating Models with Binary...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Befragung
1
Bewertung
1
Beziehungsmarketing
1
Brand commitment
1
Brand image
1
Brand passion
1
Brands
1
Competition
1
Competitiveness
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer brand experience
1
Distribution
1
Evaluation
1
Experiment
1
Globalisierung
1
Globalization
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Internationalisation
1
Interview
1
Konsumentenverhalten
1
Markenimage
1
Market research
1
Marktforschung
1
Panel
1
Perceived brand ethicality
1
Relationship marketing
1
Statistik
1
Wettbewerb
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
4
Undetermined
3
Author
All
Malhotra, Naresh K.
7
Agarwal, James
3
Cutler, Bob D.
1
Czinkota, Michael R.
1
Das, Gopal
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Javalgi, Rajshekhar G.
1
Lund, Daulatram B.
1
Smith, Allen E.
1
Varshneya, Geetika
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Review of marketing research
29
Journal of marketing research : JMR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International Marketing Review
11
Journal of retailing
11
Legends in marketing
11
Journal of the Academy of Marketing Science
10
International marketing review
9
Journal of marketing
7
SAGE library in marketing
7
International journal of technology management : IJTM
6
Journal of Business Research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of Marketing Research Ser.
5
Fundamentals of marketing research ; Vol. 6
4
Journal of Economic Psychology
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of business-to-business marketing
4
Journal of international consumer marketing
4
Marketing Science
4
Psychology & marketing
4
Emerald insight
3
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing intelligence & planning
3
Research and the development of pedagogical materials : working papers
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
European Journal of Marketing
2
International Series in Quantitative Marketing
2
International journal of forecasting
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management international review : mir ; journal of international business
2
Marketing letters : a journal of research in marketing
2
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
OLC EcoSci
3
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
2
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
3
Reflections on the state-of-the-art in "Ethics & morality in customer-brand relationships" : directions for future research
Agarwal, James
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 392-400
Persistent link: https://www.econbiz.de/10011980206
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
An integrated model of attitude and affect - Theoretical foundation and an empirical investigation
Agarwal, James
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10006713940
Saved in:
6
Attitude and affect: new frontiers of research in the 21st century
Malhotra, Naresh K.
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10006713941
Saved in:
7
Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan
Javalgi, Rajshekhar G.
;
Cutler, Bob D.
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
34
(
1995
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10006740980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
