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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.; Horváth, Csilla; Gretry, Anaïs; … - In: Journal of business research : JBR 100 (2019), pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
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Why are hotel room prices different? : exploring spatially varying relationships between room price and hotel attributes
Kim, Jinwon; Jang, Seongsoo; Kang, Sanghoon; Kim, Seung Hyun - In: Journal of business research : JBR 107 (2020), pp. 118-129
Persistent link: https://www.econbiz.de/10012156725
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Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana; Mazzon, Jose Alfonso; Dimoka, Angelika - In: Journal of business research : JBR 81 (2017), pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
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Application of hedonic price modeling to consumer packaged goods using store scanner data
Martínez-Garmendia, Josué - In: Journal of business research : JBR 63 (2010) 7, pp. 690-696
Persistent link: https://www.econbiz.de/10003984855
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Expropriation risk and housing prices : evidence from an emerging market
Contreras, Víctor; Garay, Urbi; Santos, Miguel Angel; … - In: Journal of business research : JBR 67 (2014) 5, pp. 935-942
Persistent link: https://www.econbiz.de/10010364078
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Moments of luxury : hedonic escapism as a luxury experience
Holmqvist, Jonas; Diaz Ruiz, Carlos; Peñaloza, Lisa - In: Journal of business research : JBR 116 (2020), pp. 503-513
Persistent link: https://www.econbiz.de/10012257650
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Exploring loneliness and social networking : recipies for hedonic well-being on Facebook
Berezan, Orie; Krishen, Anjala S.; Agarwal, Shaurya; … - In: Journal of business research : JBR 115 (2020), pp. 258-265
Persistent link: https://www.econbiz.de/10012271150
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Consequences of cross-cultural differences in perceived well-being for entrepreneurship
Pathak, Saurav; Muralidharan, Etayankara - In: Journal of business research : JBR 122 (2021), pp. 582-596
Persistent link: https://www.econbiz.de/10012420448