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Advertising
171
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167
Advertising effects
116
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116
Consumer behaviour
107
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107
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43
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Septianto, Felix
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
NBER working paper series
589
Working paper / National Bureau of Economic Research, Inc.
504
NBER Working Paper
483
European journal of operational research : EJOR
271
Journal of advertising research
246
International journal of production economics
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of Consumer Marketing
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CESifo working papers
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
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119
International journal of pharmaceutical and healthcare marketing : IJPHM
114
International journal of production research
110
Discussion paper series / IZA
109
International journal of industrial organization
107
American journal of agricultural economics
99
Economics letters
99
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97
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97
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94
Journal of marketing
88
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87
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86
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86
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ECONIS (ZBW)
215
USB Cologne (EcoSocSci)
1
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1
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret
;
Dacin, Peter A.
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
Saved in:
2
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of
advertising
strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
How personalized
advertising
affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
5
Does personalized
advertising
have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Electronic tendering of
pharmaceuticals
and medical devices in Chile
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2569-2578
Persistent link: https://www.econbiz.de/10011399590
Saved in:
7
Effects of price cap regulation on the pharmaceutical supply chain
Chen, Xu
;
Yang, Huan
;
Wang, Xiaojun
- In:
Journal of business research : JBR
97
(
2019
),
pp. 281-290
Persistent link: https://www.econbiz.de/10012002965
Saved in:
8
Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Lorenzini, Giana Carli
;
Mostaghel, Rana
;
Hellström, Daniel
- In:
Journal of business research : JBR
88
(
2018
),
pp. 363-370
Persistent link: https://www.econbiz.de/10011869823
Saved in:
9
Smart contract diffusion in the pharmaceutical blockchain : the battle of counterfeit drugs
Kordestani, Arash
;
Oghazi, Pejvak
;
Mostaghel, Raba
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280363
Saved in:
10
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
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