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Journal of business research : JBR
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ECONIS (ZBW)
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1
Use of microblogging platform for digital communication in politics
Paul, Justin
;
Parameswar, Nakul
;
Sindhani, Mohit
;
Dhir, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 322-331
Persistent link: https://www.econbiz.de/10012494405
Saved in:
2
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
3
Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity
Chan, Kimmy Wa
;
Li, Stella Yiyan
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1033-1040
Persistent link: https://www.econbiz.de/10008652799
Saved in:
4
Trust factors influencing virtual community members : a study of transaction communities
Wu, Jyh-jeng
;
Chen, Ying-hueih
;
Chung, Yu-shuo
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10008652806
Saved in:
5
Viral marketing : motivations to forward online content
Ho, Jason Y. C.
;
Dempsey, Melanie
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
Saved in:
6
Analytic collaboration in virtual innovation projects
Ko, Krista K. B.
;
To, Chester K. M.
;
Zhang, Z. M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1327-1334
Persistent link: https://www.econbiz.de/10009382476
Saved in:
7
Managing customer experiences in online product communities
Nambisan, Priya
;
Watt, James
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 889-895
Persistent link: https://www.econbiz.de/10009228986
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8
Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
Saved in:
9
Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza
;
Andrews, Lynda
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
Saved in:
10
Book essay on "leadership & cultural webs in organizations: weaver's tales"
Pattinson, Hugh M.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2628-2633
Persistent link: https://www.econbiz.de/10011399633
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