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Consumer behaviour
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Wang, Cheng Lu
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
18
International Marketing Review
9
International marketing review
8
Young Consumers
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Frontiers of business research in China : selected publications from Chinese universities
4
Journal of Business Research
4
Asia Pacific Journal of Marketing and Logistics
3
Brand management in emerging markets : theories and practice
3
European Journal of Marketing
3
European journal of marketing
3
International business review : the official journal of the European International Business Academy
3
Journal of business ethics : JOBE
3
Young consumers : insight and ideas for responsible marketers
3
Cross cultural management : an international journal
2
European journal of marketing : EJM
2
International Journal of Consumer Studies
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal for global business advancement : JGBA
2
Journal of Chinese entrepreneurship
2
Journal of Consumer Marketing
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of world business : JWB
2
Management international review : mir ; journal of international business
2
Nankai business review international
2
Psychology & marketing
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
Business, finance and economics of China
1
China-focused cases : selected winners of the CEIBS global case contest
1
Cross Cultural Management: An International Journal
1
Exploring the rise of fandom in contemporary consumer culture
1
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ECONIS (ZBW)
12
OLC EcoSci
1
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1
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
2
The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
3
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
4
The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy
Wang, Tao
;
Gao, Jie
;
Jia, Yu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
139
(
2022
),
pp. 448-456
Persistent link: https://www.econbiz.de/10013194205
Saved in:
5
The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
Saved in:
6
Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
86
(
2018
),
pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
Saved in:
7
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
8
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
9
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
10
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
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