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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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How is value perceived by children?
Williams, Janine; Ashill, Nicholas; Thirkell, Peter - In: Journal of business research : JBR 69 (2016) 12, pp. 5875-5885
Persistent link: https://www.econbiz.de/10011597531
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Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
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"Translating" between survey answer formats
Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex; Stringfellow, Lindsay; Maclean, Mairi; … - In: Journal of business research : JBR 124 (2021), pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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"Systematic combining" : a decade later
Dubois, Anna; Gadde, Lars-Erik - In: Journal of business research : JBR 67 (2014) 6, pp. 1277-1284
Persistent link: https://www.econbiz.de/10010365135