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Werbung
167
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Choi, Yung Kyun
3
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3
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3
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3
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3
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2
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2
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Laroche, Michel
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Lei, Jing
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Martín Herrán, Guiomar
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1
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
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170
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146
Revista BCV
133
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82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
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81
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75
European journal of operational research : EJOR
73
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72
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66
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66
NBER working paper series
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
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57
NBER Working Paper
56
Psychology & marketing
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
52
Working paper / National Bureau of Economic Research, Inc.
52
Journal of current issues and research in advertising : JCIRA
51
Cuadernos de información económica
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
43
Observatorio de la Economía Latinoamericana
42
Temas de coyuntura : publicación del Instituto de Investigaciones Económicas y Sociales, Facultad de Ciencias Económicas y Sociales, Universidad Católica Andrés Bello
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Revista de economía latinoamericana : publ. bajo los auspicios del Banco Central de Venezuela
38
Young consumers : insight and ideas for responsible marketers
37
Cuadernos del CENDES
36
Journal of business ethics : JOBE
36
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ECONIS (ZBW)
170
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1
The public bond offering of Petróles de Venezuela S. A.
Garay, Urbi
;
Molina, Carlos A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 582-590
Persistent link: https://www.econbiz.de/10010363460
Saved in:
2
Expropriation risk and housing prices : evidence from an emerging market
Contreras, Víctor
;
Garay, Urbi
;
Santos, Miguel Angel
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 935-942
Persistent link: https://www.econbiz.de/10010364078
Saved in:
3
Determinants of art prices and performance by movements : long-run evidence from an emerging market
Garay, Urbi
- In:
Journal of business research : JBR
127
(
2021
),
pp. 413-426
Persistent link: https://www.econbiz.de/10012494416
Saved in:
4
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
5
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
6
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
7
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
8
Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
9
Employee attitudes toward advertising
Acito, Franklin
- In:
Journal of business research : JBR
8
(
1980
)
4
,
pp. 525-540
Persistent link: https://www.econbiz.de/10003464437
Saved in:
10
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
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