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Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.; Tripathi, Aditya - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan; Laczniak, Russell N.; Walker, Doug; Raju, Sekar - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien - In: Journal of business research : JBR 177 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash - In: Journal of business research : JBR 153 (2022), pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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Does it pay to be honest? : the effect of retailer-provided negative feedback on consumers' product choice and shopping experience
Merle, Aurélie; St-Onge, Anik; Sénécal, Sylvain - In: Journal of business research : JBR 147 (2022), pp. 532-543
Persistent link: https://www.econbiz.de/10013271535
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Modeling word-of-mouth usage : a replication
Iyer, Rajesh; Griffin, Mitch - In: Journal of business research : JBR 126 (2021), pp. 512-523
Persistent link: https://www.econbiz.de/10012494312
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069