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Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša; Sharma, Piyush - In: Journal of business research : JBR 69 (2016) 12, pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
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Exploring the role of dynamic capabilities in firm performance under the resource-based view framework
Lin, Yini; Wu, Lei-yu - In: Journal of business research : JBR 67 (2014) 3, pp. 407-413
Persistent link: https://www.econbiz.de/10010245234
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Big data analytics capability and market performance : the roles of disruptive business models and competitive intensity
Olabode, Oluwaseun E.; Boso, Nathaniel; Hultman, Magnus; … - In: Journal of business research : JBR 139 (2022), pp. 1218-1230
Persistent link: https://www.econbiz.de/10013194438
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What makes organizations unique? : looking inside the box
Ferreira, João J. M.; Fernandes, Cristina I.; … - In: Journal of business research : JBR 139 (2022), pp. 664-674
Persistent link: https://www.econbiz.de/10013194467
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna; Sengupta, Sanjit - In: Journal of business research : JBR 69 (2016) 12, pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
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Information technology-enabled dynamic capabilities and their indirect effect on competitive performance : findings from PLS-SEM and fsQCA
Mikalef, Patrick; Pateli, Adamantia - In: Journal of business research : JBR 70 (2017), pp. 1-16
Persistent link: https://www.econbiz.de/10011620241