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Investigating the mechanism through which consumers are "inspired by" social media influencers and "inspired to" adopt influencers' exemplars as social defaults
Ki, Chung-Wha; Park, Sangsoo; Kim, Youn-Kyung - In: Journal of business research : JBR 144 (2022), pp. 264-277
Persistent link: https://www.econbiz.de/10013184973
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How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji; Xia, Senmao; Jiang, Amanda; Lin, Zhibin - In: Journal of business research : JBR 177 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan; Karimi, Sahar; Bravo Velázquez, Alberto; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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Micro, macro and mega-influencers on instagram : the power of persuasion via the parasocial relationship
Conde, Rita; Casais, Beatriz - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281138
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Social media influencers : an effective marketing approach?
Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014294788