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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Working paper / International University in Germany, School of Business Administration
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Mühlmeier, Silke
;
Tomczak, Torsten
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10008640045
Saved in:
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