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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-822
Persistent link: https://www.econbiz.de/10009229005
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie; Wood, Stacy - In: Journal of business research : JBR 92 (2018), pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine; Cotte, June - In: Journal of business research : JBR 68 (2015) 10, pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
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Shopping, gambling or shambling? : penny auctions
Robinson, Stacey G.; Giebelhausen, Michael D.; Cotte, June - In: Journal of business research : JBR 66 (2013) 9, pp. 1612-1616
Persistent link: https://www.econbiz.de/10009757009
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Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, June; Coulter, Robin A.; Moore, Melissa - In: Journal of business research : JBR 58 (2005) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10006714081
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Shopping, gambling or shambling? Penny auctions
Robinson, Stacey G.; Giebelhausen, Michael D.; Cotte, June - In: Journal of business research : JBR 66 (2013) 9, pp. 1612-1616
Persistent link: https://www.econbiz.de/10010121602
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Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth
Sheinin, Daniel A.; Schmitt, Bernd H. - In: Journal of business research : JBR 31 (1994) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10006744773
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-823
Persistent link: https://www.econbiz.de/10009017518
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10003451371