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The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159
Persistent link: https://www.econbiz.de/10012230572
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo; Bartsch, Fabian; Zeugner-Roth, Katharina … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir; Lowengart, Oded - In: Journal of business research : JBR 67 (2014) 5, pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306