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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
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Seeing through smoke and mirrors : a critical analysis of marketing CSR
Prasad, Ajnesh; Holzinger, Ingo - In: Journal of business research : JBR 66 (2013) 10, pp. 1915-1921
Persistent link: https://www.econbiz.de/10009772331
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Ethical negotiation values of Chinese negotiators
Hup, Chan Sow; Shing, Ng Tsz - In: Journal of business research : JBR 69 (2016) 2, pp. 823-830
Persistent link: https://www.econbiz.de/10011436298
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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
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Self-referencing narratives to predict consumers' preferences in the luxury industry : a longitudinal study
Ardelet, Caroline; Slavich, Barbara; Kerviler, Gwarlann de - In: Journal of business research : JBR 68 (2015) 9, pp. 2037-2044
Persistent link: https://www.econbiz.de/10011384240
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Empowerment as latent vulnerability in techno-mediated consumption journeys
Del Bucchia, Céline; Lancelot Miltgen, Caroline; … - In: Journal of business research : JBR 124 (2021), pp. 629-651
Persistent link: https://www.econbiz.de/10012493991
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Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments
Schweitzer, Virginie; Simon, Françoise - In: Journal of business research : JBR 126 (2021), pp. 291-306
Persistent link: https://www.econbiz.de/10012494254
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It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
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Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877