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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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Examining the unintended consequences of marketing
Fry, Marie-Louise; Polonsky, Michael Jay - In: Journal of business research : JBR 57 (2004) 11, pp. 1303
Persistent link: https://www.econbiz.de/10006716959
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Introduction: special issue on examining marketing's unintended consequences
Fry, Marie-Louise; Polonsky, Michael - In: Journal of business research : JBR 57 (2004) 11, pp. 1209-1210
Persistent link: https://www.econbiz.de/10006716970
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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Fear, guilt, and shame appeals in social marketing
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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2008 World Social Marketing Conference: Introduction to special issue
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 97-99
Persistent link: https://www.econbiz.de/10008378570