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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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Assessing cross-cultural marketing theory and research: A commentary essay
Craig, C. Samuel; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-628
Persistent link: https://www.econbiz.de/10008884431
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The linking pin role in organizational buying centers
Wind, Yoram; Robertson, Thomas S. - In: Journal of business research : JBR 10 (1982) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10003663491
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram - In: Journal of business research : JBR 58 (2005) 7, pp. 863-873
Persistent link: https://www.econbiz.de/10006713815