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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
European Journal of Marketing
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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56
International journal of consumer studies
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Asia Pacific Journal of Marketing and Logistics
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ECONIS (ZBW)
211
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1
The amplifying effect of branded queries on
advertising
in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
2
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
3
How online
advertising
competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
4
Chutzpadik
advertising
and its effectiveness : four studies of agencies and audiences
Efrat, Kalanit
;
Souchon, Anne L.
;
Dickenson, Peter
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 601-613
Persistent link: https://www.econbiz.de/10012665740
Saved in:
5
Mentoring receipt and
personality
: evidence for non-linear relationships
Bozionelos, Nikos
;
Bozionelos, Giorgos
;
Polychroniou, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10010238351
Saved in:
6
Why and how predators pick prey : followers'
personality
and performance as predictors of destructive leadership
Mackey, Jeremy D.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 159-169
Persistent link: https://www.econbiz.de/10012544781
Saved in:
7
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
8
You're offended, I'm offended! : an empirical study of the proclivity to be offended and what it says about employees' attitudes and behaviors
Bernerth, Jeremy B.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012257612
Saved in:
9
Personality
and safety behavior : an analysis of worldwide research on road and traffic safety leading to organizational and policy implications
Pereira, Vijay
;
Bamel, Umesh
;
Paul, Happy
;
Varma, Arup
- In:
Journal of business research : JBR
151
(
2022
),
pp. 185-196
Persistent link: https://www.econbiz.de/10013459166
Saved in:
10
Are small measures big problems? : a meta-analytic investigation of brief measures of the Big Five
Ellen, B. Parker
;
Mackey, Jeremy D.
;
McAllister, Charn P.
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 579-592
Persistent link: https://www.econbiz.de/10013459920
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