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~isPartOf:"Journal of business strategy"
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Gelb, Betsy D.
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Journal of business strategy
Business horizons
26
Business Horizons
22
Journal of Business Strategy
11
Journal of advertising research
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
California management review
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Journal of advertising : official publication of the American Academy of Advertising
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Rutgers business review
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International marketing review
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Journal of Consumer Marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Houghton Mifflin Adviser in Marketing
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International Marketing Review
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Journal of marketing research : JMR
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Journal of personal selling & sales management : JPSSM
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Journal of retailing
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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MSU business topics
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Marketing management and the decision sciences: theory and applications
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Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
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Marketing-mix strategies - product strategy and promotion strategy
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Public personnel review : journal of the Public Personnel Association
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Qualitative Market Research: An International Journal
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Readings in marketing information systems : a new era in marketing research
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
Saved in:
2
From knowing to doing : experience and flexibility make the difference
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
;
Gelb, Gabriel M.
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003772920
Saved in:
3
Brand value : does it belong on the balance sheet?
Gelb, Betsy D.
;
Gregory, James R.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 13-18
Persistent link: https://www.econbiz.de/10009160066
Saved in:
4
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
5
Choosing to retire : how companies can support and respect the decision better
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10011529117
Saved in:
6
Antitrust enforcement : an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-21
Persistent link: https://www.econbiz.de/10009678311
Saved in:
7
Key account teams : success factors for implementing strategy
Lai, Christine Jaushyuam
;
Gelb, Betsy D.
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 48-55
Persistent link: https://www.econbiz.de/10011407022
Saved in:
8
When firms mature : keeping the ho-hum at bay and embracing change
TenBrink, Candace
;
Gelb, Betsy D.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 12-17
Persistent link: https://www.econbiz.de/10011814464
Saved in:
9
Pay more get more? What buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-65
Persistent link: https://www.econbiz.de/10008453859
Saved in:
10
Antitrust enforcement: an inflection point?
Bush, Darren
;
Gelb, Betsy D.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 15-22
Persistent link: https://www.econbiz.de/10010037061
Saved in:
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